IBM - Behaviour-based customer insight – Improving customer engagement with transaction behaviour analytics
Banking organizations must adapt to a consumer that consistently expects a seamless experience that delivers value on their terms. This session will discuss how high-performing financial services organizations are applying predictive models to analyze customer transactions and spending behavior for deeper customer insight. There will be live demonstrations of new behavior-based customer insight solutions for both banking and wealth management that enable organizations to monetize transactions and deliver customized actions for personalized customer engagement. The solutions leverage advanced predictive models to analyze customer behavior to more deeply understand their needs and propensities, anticipate life events, and provide a unique customer experience.