Infor - Effective market segment strategies for commercial clients
Financial Institutions are facing significant challenges in understanding how to appeal to their commercial clients. Traditional market segmentation strategies, based on type of depository relationship combined with demographics, are failing to produce desired marketing advantages. According to recent studies around 'big data', the most effective method of forecasting customer demand is based on behavior, rather than demographics. Financial Institutions are awash in data about their customers, but how can that data be understood and leveraged effectively? This 30-minute session will look at how Financial Institutions can employ Business Intelligence and Enterprise Pricing capabilities to design effective pricing packages for today's sophisticated market..