Offer and services innovation in banks – What’s the need of the hour
The panel will mainly discuss on the need of innovative banking offers and services and how it affects the customer lifecycle value. The discussion will mainly be focused on the recent developments in the market. Most of the participants in the panel have in the past two years, launched innovative offers in the market and will talk about their own experience.
The panel will also discuss on how the customers’ perspective has changed over the years and how to cater to such fast-changing expectations when they want it, where they want it, how they want it. The type of personalization that is currently being seen in the financial industry is unparalleled and the panel will discuss ways and means to become completely customer-centric in its outlook while at the same time drive cross-selling and up-selling.