Zafin - Stay out of trouble: Pricing’s strategic role in mitigating conduct risk, influencing behaviour and driving revenue
If you’ve ever played a game of Monopoly, you know that a “Get out of jail free” card can be a valuable asset to hold, particularly when stakes are high. When it comes to conduct risk in banking, however, the name of the game is to avoid the behaviours that lead to the penalties in the first place.
As we’ve seen, the fines associated with inappropriate conduct are both substantial and well documented, and can have a direct impact on your bottom line. However, even in an environment where banks need to demonstrate that they are acting fairly and transparently, you still need to find a way to make money.
The reality is many corporate banks simply don’t pay enough attention to one of the most underutilized levers at their disposal: pricing. What is your pricing strategy? Why do you price products and services the way you do? Is your pricing aligned with your value proposition? Does your pricing foster both accountability and mutually beneficial relationships with your clients? Are you getting the revenue results you expect?
To remain in the game, pricing innovation is no longer a question of “if”, but “when” – and the clock is ticking. Join Rich as he explores pricing as a standalone discipline – a comprehensive approach that marries a robust pricing strategy and effective conduct risk management with the ability to automate execution – to help influence behaviour and drive revenue.
• What does an effective pricing strategy look like?
• Pricing for regulatory compliance: Conduct risk, transparency and liquidity
• Pricing for profitability: Governance and offer management
• Applying a pricing discipline to both fee-based and rate-based products
• Timely and accurate billing: The downstream impact of pricing