"Build it and they will come" is a myth! Building a Digital Activation Strategy

FINT 2017-10-16T14:00:00.000Z

FinTech Theatre
CEO Founding Partner
Director, Digital Activation
Royal Bank of Canada

It could be viewed as the perfect storm, despite leading the World with innovative mobile payment technology, RBC needed to quickly train front-line employees on its mobile capabilities. Agile development had taken root, and a deep series of agile product roadmap releases was set to come fast and furious for the foreseeable future.

There was a need for a new capability to support the bank’s digital fluency and what would be very rapid digital transformation. There was no method to accommodate just-in-time learning, let alone learning that was experiential and could take advantage of the latest in cognitive behavioral science.

RBC with Horizn, will talk about how they implemented what may be the first Financial Industry Mobile Activation Strategy in North America. They will demo how the platform is now being used with employees, in-branch and directly with customers delivering mobile awareness, activation, and advocacy. Whether it’s embedding AI into the RBC mobile app, launching new online capabilities or anything in between, this strategy efficiently and effectively engaged front-line employees and created true digital brand ambassadors.