How does Facebook know you better than you know yourself?
In the digital era, we construct our identities online through social media platforms and our behaviours produce massive information data. How are these platforms extracting value from such behaviours? What is the actual process behind effectively transforming that data into products? Are there any consequences associated to this?
Professor Vladan Joler from the SHARE Foundation and Sam Maule from 11:FS address the intricate maze of our online identities and how they produce data-based, digital products.