Innovating in a high-stakes environment
As the birthplace of both the insurance and securities industries, the shipping industry has long raised questions on its ability to innovate and move away from its legacy business model. What challenges did it overcome to modernise itself? And what are the new technologies used to achieve this?
James Baker from Lloyd's List Containers navigates us through the history of shipping, with its roots in the coffee house culture of the enlightenment, how it established its longstanding approach to doing business and how the industry is responding to the need to change that approach to stay relevant in the 21st century.