Seeding the opportunity
During this session, we will hear how Etsy is providing a platform to small business, to enable them to compete at a global scale with larger established players, and supporting their growth from small business, to sustainable business, which makes not only brings societal benefits, but makes good business sense as well. By understanding how platform economics underpin this revolution, and that by supporting small business, you not only help them grow into large companies, you can create a long-lasting bond between yourselves and your customers which will be hard to break.
By understanding this dynamic, you will learn that offering platforms to support the development of your SME customers, you can help them grow into tomorrow’s business giants, whilst at the same time creating a strong loyalty to your brand, as you helped them get there in the first place. Another way to look at this, is to understand how VC investing works. A typical VC portfolio does not contain one example of a company solving a particular problem, but multiple companies solving the same problem. They are expecting some of these companies to stay small, some to grow medium, some to grow large, and 1 to grow into the next Facebook, Snap or Paypal.