TD's Financial Concierge, Powered by Flybits
The relationship between FinTech and traditional banks is often framed as a David and Goliath story. However, rather than viewing the rise of FinTech as competition, increasingly banks are seeing FinTech as an opportunity for collaboration and innovation. In September 2015, TD partnered with Flybits, a context-as-a-service solution that enables enterprises to harness all sources of data — proprietary, public, from device sensors and real time user behavior — to deliver highly personalized mobile experiences. TD for Me, a feature of the bank’s mobile app, is a “digital concierge” that provides information about local events, offers, tips, and reminders. Learn how Flybits and TD Bank plan to expand the feature’s capabilities as new technologies emerge, creating new synergies and expanding the way that TD can interact and engage with its customers digitally.