Why We Do User Experience (UX) at SWIFT
Today, user experience (UX) has become an integral part of SWIFT’s product design and development processes. But it wasn’t always like that. We used to believe that UX is not something that concerns a B2B company like ours, we talked to our ‘customers’ rather than ‘users’. Most of the SWIFT message traffic was – and is still – handled automatically by STP software, why should we care about the human operators? Doesn’t everybody know what an MT103 is? User experience has come a long way to become a pillar of success in the B2C world and it is now impacting most B2B businesses too. It helps users to have better ROI, increases their productivity and even make employees happier. Join this session to see why we at SWIFT believe UX is fundamentally important… and not just for us but probably for you too.