Established in the late 1800s, the FT and The Wall Street Journal have covered the most significant financial, economic and political events for well over a century. </p> The FT was first established on 10 January 1888 as the London Financial Guide. Renamed the Financial Times a month later, it focused on London’s financial community in The City. To distinguish itself from its rivals, the paper started printing in its distinctive light salmon pink colour in 1893.</p> The Wall Street Journal started life as the Customers’ Afternoon Letter, which aggregated trader news bulletins. The letter was eventually converted into The Wall Street Journal in 1889 and delivered via telegraph.</p> Between the 1950s and 1970s, both publications established bureaus in cities around the world, as the global economy moved towards globalisation and cross-border trade and capital flows increased. </p> Today, the publications are read both online and in print by decision makers in the corporate, financial and political worlds. </p> Technology has played a significant role in the evolution of the financial services industry. To reflect this, Sibos has partnered with Finextra</a>, which provides readers with the latest news and analysis from the financial technology world. </p> Sibos has also teamed up with the industry’s leading trade titles, who will be at Palexpo during Sibos week. Further details on this year’s partners can be found on the Sibos website</a>. </p> Sven Bossu, Head of Sibos</strong>, said: </p> “We’re delighted to partner with some of the top names from the global media landscape.”</p> “Reporting from the heart of the event, they will provide delegates with the latest industry news and analysis throughout Sibos 2016. They will help to inform and amplify the conversations that will take place in Geneva, and beyond, regarding the future direction of our industry.” </p>