Financial media giants partner with Sibos
The Financial Times and Finextra – two of the industry’s most influential publications – have joined leading financial trade titles as media partners for Sibos 2017
Since its foundation in 1888, the Financial Times (FT) has reported on some of the biggest financial, economic and geopolitical events of the last century. To provide quick, timely and in-depth coverage of these events, the FT has consistently adopted the latest techniques and technology in publishing and journalism.
In the 1950s and 1970s, with the global economy becoming more interconnected, and cross-border trade and money flows increasing, the FT developed a network of international bureaus. This enabled the FT to rapidly increase its international coverage and establish itself as a leading global English language business paper, with print operations in 22 locations and five international editions.
As the internet swept across the world in the early 1990s, the FT launched FT.com, reaching a new digitally-savvy audience. The website has undergone several revamps to adapt to changes happening online, most notably switching from an online advertising to subscription model. The FT is often cited as being one of the only publications that has successfully used an online subscription model.
As smartphones became ubiquitous, the FT moved to mobile and launched an app, becoming one of the first publications to do so and helping to drive digital subscriptions, which surpassed newspaper circulation for the first time in 2012.
Launched at the start of the millennium, Finextra has covered the biggest announcements and changes within the fast-growing financial technology sector. It has embraced a digital-first strategy that has created an online community of nearly 30,000 members, more than 1,000 active bloggers and over 40,000 Twitter followers.
Nick Hastings, Director, Finextra, commenting on the partnership, said:
“We’re excited to team up with Sibos for this year’s event in Toronto. Sibos is always a very important week for the financial services community. It’s where many of the big announcements, decisions and debates that shape the industry take place.”
“We’ll be on the ground reporting in real-time, talking to industry leaders and influencers and helping to amplify the conversations.”
Sibos has also joined forces with the industry’s leading trade titles. They will be at the Metro Toronto Convention Centre (MTCC) throughout Sibos week, tracking developments for their readers. Their latest editions will also be on the media racks throughout the MTCC for delegates to pick up.
Further details on this year’s media partners can be found on Sibos.com.