AI and Conversational Commerce: ATB Financial and Finn.ai share a journey as partners in transformation
The Experience Economy sets high expectations for banks. People want and expect banks, like their other cherished brands, to be always available, offering personalized help and insights, enabled in their mobile channels of choice. Finn.ai is a personal banking and financial management assistant, powered by AI, white labeled for banks, that aspires to do just that. And forward acting Financial Institutions like ATB Financial, Canada’s 7th largest Financial Institution, have set out on a transformational journey towards this goal for their more than 700,000 customers.