roomCode
FINT
Room
FinTech Theatre
Date
-

"Build it and they will come" is a myth! Building a Digital Activation Strategy

It could be viewed as the perfect storm, despite leading the World with innovative mobile payment technology, RBC needed to quickly train front-line employees on its mobile capabilities. Agile development had taken root, and a deep series of agile product roadmap releases was set to come fast and furious for the foreseeable future.